In July 27th, with the theme of "new economy, new scene and new application", the 2018 Chengdu creative economic development theme Pro business salon was held in Chengdu. The 100 experts and scholars and enterprise representatives gathered in Chengdu to discuss the new path of the development of creative economy in Chengdu, which provided a new vision for the development of the creative economy in Chengdu. .


What are the advantages of Chengdu's creative economy? What aspects should Chengdu pay attention to in developing creative economy? With these problems, the Chengdu commercial newspaper reporter interviewed Jin Yuanpu, the president of the Chinese cultural and Creative Industry Research Association, Wei Qing of the famous cultural tourism industry planning scholar, the chairman Xu Xiaofeng of the Xiaofeng Yin culture industry group, and the doctor Hu Na of the cultural and creative industry of Renmin University of China.


Jin Yuanpu: Chengdu's creative economy is heading for high quality development.


Jin Yuanpu, President of the Chinese cultural and Creative Industry Research Association and director of the Institute of cultural and creative industries of Renmin University of China, is praised as "the father of the theory of creative industry in China". He mentioned that Chengdu has made obvious achievements in the process of industrial transformation and upgrading, and an important manifestation is the direct entry of the former literary and cultural industry to a higher creation. The meaning industry and creative economy have gone to the high quality development. In this process, the siphon effect has been realized, and a high land with a good environment for development and attracting talents has been formed. "In the process of the development of creative economy, Chengdu has also promulgated the" implementation plan for the development of creative economy "and other related policies, which really put the development of creative economy into real place. Kim said.


In the process of high quality development in Chengdu, he said he was most concerned about whether Chengdu could become a fertile soil for nurturing Unicorn enterprises. "The Internet and related hi-tech are the most advanced productivity at the present stage. In order to foster more unicorns under the impetus of this strong productivity, Chengdu needs to do more. Work. I hope Chengdu will become a fertile land for the cultivation of Unicorn enterprises.


Wei Qing:


The development of the tourism industry must be "ground to earth"


Well-known cultural tourism industry planning scholars, film director Wei Qing said that Chengdu has a lot of places to attract him, from the history and culture to the present entertainment, consumer culture, even Chengdu people's language characteristics, spiritual features make him impressive.


"Chengdu to develop the culture of the industry, I personally think it should be firmly on the three basis, one is the natural geography, including the diet culture; two is the local humanities, must have" ground gas "cultural and ecological environment; three is the inclusive of this city in Chengdu. Wei Qing believes that the development of cultural tourism industry in Chengdu must be derived from the local culture on the basis of the corresponding industry, at the same time, we should combine the needs of the people of Chengdu to cut into the corresponding format, so that it can be in line with the reality. "It must not be divorced from the hopes and needs of people living on this land or wanting to live in this land, and let them decide what forms of development."


Xu Xiaofeng:


It is suggested that Chengdu focus on the hatching of local brands


In order to promote the development of the music industry in Chengdu, Xu Xiaofeng, chairman of Xiaofeng Yinyin Cultural Industry Group, introduced the "Star Nest Plan" based on Chengdu.


"The" star nest plan "has been landing in Chengdu for more than a year, the reason why the choice of Chengdu, mainly to pay attention to the Chengdu music talent reserve and the music industry atmosphere. Xu Xiaofeng said that two musicians and bands signed last year were local in Chengdu, which indicated a lot of local music talents in Chengdu, and government support provided a good atmosphere for the development of the music industry.


"On the whole, to pay attention to originality is the inevitable thing Chengdu has to do for the music, so I suggest that Chengdu should pay attention to the incubation of local music brands and native original music talents." Xu Xiaofeng said that music talent is the core competitiveness of the music industry. The local original talents and brands, which combine the local humanities, will provide the core support for the development of the local music industry.


Ho: Ho:


Promoting the effective integration of culture and science and technology


Hu Na, Minister of cultural and creative industries of Renmin University of China and Minister of industrial development of the Chinese cultural and Creative Industry Research Association, is a Chengdu person. The most profound thing she feels is that in the course of the development of the industry, Chengdu has gone from the development of the early concept to the development of the industry to a specific industry. It has done more and more real and made a lot of creative industries. The practitioner has a sense of belonging.


What Hu Na has been thinking about recently is how Chengdu can truly form an influential brand in the country by designing effective integration of technology manufacturing and cultural resources in the future. "Culture + technology is easy to say, but how to do it is to think about it." In the process of integration, people from both sides of culture and technology must have a sense of connection, and can truly come together sincerely to create a good product.